• infomercial cost

Infomercials are a very cost effective way to reach the largest targeted audience for the least amount if they are done correctly. You can make a 1/2 hour infomercial for less than the price of a :30 second network spot.

Many times if a product is priced under $40 or contains a soft offer (no price), you can create a short form campaign (1&2 minute spots) for substantially less money than a 1/2 hour infomercial.

Cost for infomercials are determined by the scope of the production (i.e. locations, studio and sets, famous actors, etc..) and Post-Production (i.e. editing, graphics, music, etc..)

Ball park figures for a short form campaign (1&2 minute spot package) is generally between 20,000 and up to $100,000. For a long form campaign (1/2 hour), prices range from around $100,000 up to a $1,000,000.

Be wary of low ball prices. Usually they are being offered by inexperienced producers who are just trying to get a job and take your money. One major rule of thumb to live by in the Infomercial business is "You get what you pay for." There is a definite expertise in creating a successful DRTV campaign. Pay somebody a low up front for a bad infomercial and you can almost guarantee yourself that you will have a failed campaign. That usually ends up in the end of the line for a first time entrepreneur or a re-do for a larger company.

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