What is Infomercial Production?
Infomercial production is the production of a commercial television
program or relatively long commercial segment offering consumer information
related to the sponsor's product or service.
Infomercial Production has many steps including:
-Concept development
-Research
-Script writing
-Storyboarding
-Casting
-Filming
-Editing
-Testing
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The quality of your infomercial is important
to your success. Here are some questions to consider in choosing an
infomercial production company
-Do they have targeted infomercial experience?
-How many years experience in DRTV do they have?
-Do they have an experienced DRTV scriptwriter?
-What product or service infomercials have they worked on.
-Are they a full-service production company?