• DRTV is measured media
  

  The beauty of DRTV is that you can literally see what kind of person is buying your product, what channel they were watching when they saw it, what time of day it was on when it was ordered and a host of other statistics that measure the effectiveness of your spot, media, telemarketing and fulfillment.

• Direct response marketing enables marketers to:

  Develop
  Test
  Implement
  Measure
  Modify
  customized marketing programs and strategies to improve the rate of purchase response.

® Contents provided by Meltzer Media Productions