What is Media Buying?
Media buying refers to the strategic
planning, negotiation and buying of:
DRTV Media vehicles
-Local broadcast stations
-Specialty cable networks
The cost of media buying varies considerably.
Factors to consider include:
- Cable network or local broadcast station
-Short or long-form
-Time slot for your target audience
-Rating and size of audience delivered
-Seasonal influences on available media inventory
-Trends in a market
The results of DRTV are immediate. The results of the schedule
you purchase soon become apparent.
On a global scale,
the movie industry is predicted to grow to $450 billion (US) by the
end of 2005.
Compare that to the
DRTV industry, which is predicted to grow to $2 Trillion.
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