A brief biography Jeff Meltzer:

Jeff Meltzer has been named Chairman of the newly formed Public Relation Committee of the Electronic Retailing Association.

It’s been a long time since anyone has been called Mr. Infomercial, but Jeff Meltzer is now the hands down heir apparent to that title. As one of the acknowledged creators of the modern day infomercial, For over 20 years, the name Jeff Meltzer has been synonymous with the highest standard of excellence and professionalism in broadcast & non-broadcast television especially Direct Response TV (DRTV). Jeff has seen the entire evolution of the DRTV genre unfold before him. He recognized as one of the leading DR Producer/Directors in the nation. His company: Meltzer Media Productions has the most experienced and versatile direct response production staff to support him. Jeff lends his expertise to many facets beyond the mere production and post-production of a given project. He brings marketing and financial experience along with a winning track record with sales of over a billion dollars. The following is a short summary of Jeff’s legendary DRTV career.

With a few former ad agency honchos, Jeff helped to create the first skin care infomercial ever (1985 -Love Your Skin-Chae Basics). This program eventually grossed over $100 million in sales and allowed the start up marketing company, Synchronal, to become the granddaddy of all direct response companies in the world. This mega success sparked the ‘gold rush’ of infomercials that Jeff produced throughout the rest of the 80’s.

Brainstorming with other industry pioneers, Jeff began re-developing another new format: direct response short form TV commercials. He found immediate success with several campaigns for Sports Illustrated including the legendary Football and Sneaker phone campaigns. He then went on to create successful workout videos featuring famous swimsuit models such as Elle MacPherson, Cheryl Tiegs, and Rachel Hunter. These campaigns aired in every market in the U.S. and Canada.

In 1991, Jeff teamed with Executive Producer, Tom Peckenham, to create the first ever infotainment television series; “Mad Math Jeff and Tom won the regional Emmy for Best Children’s Cable TV Series. The series had three consecutive runs on The Learning Channel.

In1992, Jeff teamed up again with Executive Producer, Tom Peckenham and produced the first infomercial travel series, “The Vacation Store.” The show was shot in over sixty locations and successfully sold vacation packages during commercial breaks. It enjoyed an uninterrupted run everyday on the Travel Channel for two years.

Since the mid –nineties Meltzer Media Productions has produced over 2000 DRTV TV and radio campaigns. These campaigns span every product category and all price ranges. MMP is now considered the most knowledgeable and cutting edge Company of it’s kind in the Direct Response industry. Their client list reads like a who’s who of the infomercial world. Last year (2007) MMP had the highest grossing exercise show in the world (The Bean) and 3 other top 10 short form spots. For more about Jeff go to Meltzermedia.com

Jeff is a regular on the direct response industry and college lecture circuit. He is a frequent contributor and quoted expert in the Industry’s trade newspaper and magazines. Currently, Jeff is the Chairman of the Public Relations committee of the Electronic Retailing Association that oversees all direct response advertising throughout the world.

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