What's fulfillment

Fulfillment is generally used to describe the warehousing, packaging, labeling, shipping and tracking functions of an infomercial campaign. These responsibilities are typically subcontracted to "fulfillment" company specialists. Some fulfillment houses also offer inbound telephone customer service.

The DRTV creation to fulfillment process includes:
1. Development of the product
2. Creating the infomercial
3. Setting up the telemarketing, merchant-and fulfillment services
4. Buying Media
5. Testing the service suppliers
6. Running an Infomercial test
7. Fulfilling the product demand
8. Tabulating the results
9. Determining a new course of action


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