• DRTV continues to surge forward as the medium of choice because consumers respond to DRTV to the tune of $2 Trillion US worldwide, outperforming the global motion picture industry by wide margins.

    Source: Center for Media Research

    DRTV now accounts for 25% of all television commercials.

  • Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers.

    Source: Electronic Retailing Association (ERA)

  • The allure of DRTV lies in that it provides an extremely cost-effective and measurable way to reach a highly targeted audience.

    Source: Targetmarketingmag

  • Despite decreased TV viewership, the Direct Marketing Association expects an increase in DRTV, predicting the medium to grow at a rate of 6.4 % annually through 2007.

    Source: Direct Marketing Association

  • The Direct Marketing Association reports that DRTV has grown every year by 11.5% from 1995 to 2000 and is projected to grow to $30.6 billion in 2004.

  • Two-thirds of America watches DRTV - 136.2 million viewers
    People watching DRTV are more likely to be employed and affluent than those that don't watch

  • Viewers more likely to be married with children
    Female - 53.2%, Mean HHI $56,000

  • Viewers are four years younger on average than non-viewers DRTV drives retail sales, more than a third of viewes say they have purchased at retail as a result of DRTV spot
    DRTV viewers trust these spots more than Congress, car salesmen and corporate execs



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