What is DRTV?
DRTV stands for Direct Response Television.
In its broadest definition, DRTV is the entire direct response
process: not just TV advertising. But, it is television that drives
all the other distribution outlets. It takes a product or service
from inception to fulfillment. A complete DRTV ad campaign can encompass
advertising on TV, radio, Home Shopping, the Internet, print, insert
ads, catalogs and retail: domestically and internationally.
DRTV is also referred to just the TV portion of
the campaign as in "Our DRTV campaign rang the phones off the
The following is a short list of the procedures
that I will guide you through.
As you will see, the DRTV process is long, overlapping
and complicated. It takes an experienced DR Marketer to get you
through the process to avoid the collapse of these kind of services.
The DRTV creation to fulfillment
1. Development of the product
2. Creating the infomercial
3. Setting up the telemarketing, merchant-and
4. Buying Media
5. Testing the service suppliers
6. Running an Infomercial test
7. Fulfilling the product demand
8. Tabulating the results
9. Determining a new course of action
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