Concept, Product & 'Intent to buy' Testing
I now have a relationship with a testing service
that can measure a consumer's feelings about a product, it's cost
and their intent to buy it. It measures their feelings about these
all-important marketing points literally by the second! As the consumer
watches the Infomercial, spot or product presentation, their reactions
are recorded and graphed to determine the desirability and their intent
to buy the product. Please e-mail me to find
out about this exciting breakthrough technology.