Campaign Management

This term used to describe a product's advertising plan and execution, from development, through production and media placement.

Effective marketing is dependant on your ability to control, co-ordinate and target your customer communications at every level through every channel.

Campaign Management enables you to;

Effectively integrate your communication channels
Manage communications through your customers' preferred touchpoints
Elimate time-consuming repetitive tasks through automation
Evaluate campaign objectives and your return on investment
What's more, your decision-making will be greatly improved, because Campaign Management delivers powerful analysis capability to give you a detailed understanding of your customers and full reporting on success of your campaigns.


® Contents provided by Meltzer Media Productions