This term used to describe a product's advertising
plan and execution, from development, through production and media
Effective marketing is dependant on your ability
to control, co-ordinate and target your customer communications at
every level through every channel.
Campaign Management enables you to;
Effectively integrate your communication channels
Manage communications through your customers' preferred touchpoints
Elimate time-consuming repetitive tasks through automation
Evaluate campaign objectives and your return on investment
What's more, your decision-making will be greatly improved, because
Campaign Management delivers powerful analysis capability to give
you a detailed understanding of your customers and full reporting
on success of your campaigns.